How a cat can be an absolute money making MACHINE.

This cat.



This cat was on every big social network website, literally on every big social network. Facebook, Twitter, Instagram, Linkedin you name it, it was there. I remember there was a period of time when whenever I log into my Facebook account I see at least one post about “Grumpy Cat” on my news feed.

Have you ever wondered though, how did that cat became the internet celebrity that is today?

Well, the Grumpy Cat’s popularity originated from a picture posted to the social news website “Reddit” by Bundesen’s  brother Bryan (the cat’s owner is Tabatha Bundesen) on September 22,2012. Afterwards the picture was transformed into a image macro (or the so called “Memes”) with grumpy captions. This is one of my favourites and it suits perfectly this time of the year.



As of today, “The Offical Grumpy Cat” on Facebook has over 7 million “likes”, on top of that the cat was featured on the front page, I repeat the front page of The Wall Street Journal on May 30, 2013 and on the cover of New York magazine on October 7,2013.

Now, lets cut the chase and get into some numbers.

Over the past two years, this cat has made approximately £64 million for its owner (yes, Bundesen have quit her job as a waitress and now manages her pet’s career full-time, with the help of Ben Lashes, a dedicated internet “cat agent”. Let me put it into perspective. This fluffy creature has made more money in the past two years than Wayne Rooney and Cristiano Ronaldo. On top of that “Grumpy Cat” already racked up a Christmas film, has her own coffee named “Grumpuccino” and a book.

The internet is weird sometimes.

More good stuff from Reddit!

Good news! Reddit has just announced “Reddit Made”, which is their equivalent of “Kickstarter”.

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Now all of you product innovators can promote your products and ask for sponsorship with no upfront costs or risk. Basically you can promote almost anything, from unique T-shirt designs to some really oddly shaped mugs. Once you publish your innovation on Reddit Made you will have 30 days to get the desired amount of money you need to go into production mode (and again, this is completely free). If enough people pledge to buy your product then Reddit will walk you through every step of the process and will connect you to their network of quality sourcing partners. From there on if you have any profits you get to keep all of the money you have generated from your product. Moreover you will have the option to donate your profits to any organisation, charity, event, or individual so you can support other redditors or causes that matters most to you. A secure way to rise funds will be provided from Reddit and to pledge your payment will be as easy as pie. However you will not be charged a penny until the product reaches its goal. In the cases when the product you funded doesn’t reaches its goal you will not have to worry about your money because you will not be charged a single penny. Another thing that I really liked is that the campaign creators will not have access to any of your personal information, ever!

Right now Reddit Made is in open beta stage, so people who have any ideas for improvements, can contact Reddit using this form that can be found here.

If you want to create a campaign you can do it from here or if you want to browse the current active campaigns, you can find them here.

Reddit Made

Why you need to participate in pub/sub networks as both a publisher and a subscriber?

6. Participate in pub/sub networks as both a publisher and a subscriber

Our everyday calendar programs are, in blog parlance, both feed publishers and feed readers. Individuals and organizations can publish their own feeds to the web of calendar data while at the same time subscribing to others’ feeds. On a larger scale, an elmcity hub subscribes to a set of feeds, and in turn publishes a feed to which other individuals (or hubs) can subscribe.


The blog ecosystem is the best example of pub/sub syndication among heterogeneous endpoints through intermediary services. Similar effects can happen in social media, and they happen in ways that people find easier to understand, but they happen within silos: Facebook, Twitter. Web thinkers know that standard protocols and formats enable syndication that crosses silos and supports the most open kinds of collaboration.

(source – Jonudell’s blog)


This is Reddit. A community driven website where people participate in sub networks, both as publishers (or the so called OP’s – original posters) and subscribers.

Think of Reddit this way: If Google is where you go to search for things, then Reddit is where you go to see what people have found. Reddit is not just one list of stuff: this webpage is a beautiful fractal with sections so called “subreddits”. For instance if you are interested in movies, music, games, sports or anything really, there are subreddits that will list only stuff regarding those things. Trust me when I say that there even will be subreddits for your weirdest thoughts.

The good thing about this sweet,sweet website is that it is not featuring only the stuff that is trending at the moment. Lets say it this way… You really liked a cartoon that you used to watch as a kid, on Reddit there will be a subreddit for that specific cartoon and people will be discussing the episodes, sharing different links regarding the cartoon, interviews or they will just express how nostalgic they feel about it. In addition on the off chance you’re interested in something that doesn’t yet exist, just press a button and voilà – a new subreddit has been brought to life.

Create your own subreddit

The new subreddit is born, now what? You don’t have any subscribers? Let me tell you what to do in order to get more subscribers. Don’t do anything… at all. If your subreddit is labeled correctly, by which I mean to have a memorable name or to be something easy to remember and descriptive of the community’s topic of choice, then the people who tend to share the same interests will find your subreddit (and hopefully subscribe!) On a side note remember that your subreddit’s name can be as long or as short as you like, however, as a unwritten rule of the internet, shorter is usually better. Let me give you an example: I am a student in a UK based university, I can check in Reddit if my university has its own “subreddit” and if it doesn’t I can create one. Fellow students or even lecturers in that particular university probably will have interest into subscribing to the group in order to get updates when a new feed is generated. Lecturers, students, graduates or even the general public will be able to share things in that group, which will induce as a feed and all of the subscribers will be able to see what someone has found on the web.

(Right now I am creating the subreddit for my university).

Voilà, a subreddit for the University of Salford has been created.

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University of Salford’s subreddit – link

From my previous experience on Reddit I have seen couple of “redditors” (a Reddit’s member) who have submitted their short animated sequences into a subreddit, that is purposely for that matter (referenced subreddit) and be noticed from another redditor, who happens to be employee or employer in a digital studio that creates animations. On a few occasions people have been offered a position within a company just because some stranger saw your work by mistake (or intentionally) that you have submitted into a web page. No job hunting, no sleepless nights spent into looking for new positions within companies that you have targeted, no disappointments. Yes, yes I know! Not everyone will have that luck but what I mean is that if you have something really good to show, have the patience and last but not least a grain of luck… well, you might be the next lucky one.

If you have never heard of Reddit before, I’d suggest this article (Reddit 101: A beginner’s guide to the front page of the internet by Digital Trends – link). Follow the guide and in no time it will get you up and running.

At the end of the day it doesn’t matter what your interest are: video, audio, politics, sports, medicine or whatever, you can always benefit from Reddit. If you are a producer lets say and you need vocals just head up to the subreddit that is just for vocal artists and maybe you might find the right vocals for your track. Same goes for the people who write story scripts. If you don’t have the budget, well maybe you can go to the subreddit where the filmmakers are and collaborate with someone from there.

Now why don’t you try it yourself?