Philosoraptor

Spreadable Media Artifact 2 – Results and Analysis

Artifact 2

Macro image – Meme

Introduction

Having catchy captions on a meme is not enough. Choosing the appropriate Meme and then applying those captions is what could possibly bring attention to your work.

First of all let me give you a short description on what the Macro Image that I have decided to work with represents.

Philosoraptor is an image macro series featuring a clip art of Velociraptor deeply immersed in metaphysical inquiries or unraveling quirky paradoxes. Philosoraptor challenges the reader with his deep, existential, Paleolithic questions.”

(Source)

Philosoraptor_Light_Blue_large

Philosoraptor – Original

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Philosoraptor – My attempt

Examination

I had a clearly defined target audience even from the very beginning. The people I targeted were the ones that are visiting websites such as “Imgur”, “9Gag”, “MemeCenter”, “Memes” and “Reddit”. After having a clearly defined market I have created the Macro Image using Meme Generator and then uploaded it to an image hosting website (in my case – Imgur). Specifically for Reddit I managed to create two digital identities and post the same Meme in two different groups (subreddits). With my first account I targeted the /r/Funny (which has a total of 7,418,920 users) and with the other account /r/Memes (total of 44,891 users). It should be noted that both of the post were redirecting from Reddit to the same image on Imgur.

Analytics

My Macro Image was uploaded on Imgur on the 15th of December,2014. 10 hours after submitting it, the image has reached a total of 3,641 views. See Figure 1

Figure 1

Figure 1

Furthermore on Imgur itself the Meme got 50 “upvotes” and 7 “downvotes”. 7 people have favourite it and 12 people have commented on it. From Figure 2 it can be seen how the views were distributed hourly from the creation of the Meme to the the point when the picture was taken. (15th of December – 16th of December).

Figure 2

Figure 2

As mentioned above Imgur was not the only website this meme was uploaded to. However Memes.com, Meme Center and 9Gag have their own hosting service. The views that were generated on Imgur are not connected with the other websites.

On Meme Center the Macro Image got 11 “likes”, 2 Facebook shares and 8 people have commented on it. Unfortunately it can not be seen how the views were distributed so I can not include any more data. In addition it should be noted that Memes.com, Meme Center and 9Gag are less populated communities than Reddit and Imgur and in my mind this is the reason why it did not spread effectively.

Figure 3

Figure 3

On 9Gag the Meme managed to get “34 points” (upvotes) and 2 people commented on it. See Figure 4

Figure 3

Figure 4

On Memes.com the macro image got the least attention. Only 30 views and 1 like. See Figure 5

Figure 5

Figure 5

In conclusion 

Total amount of views (Imgur only) – 3,641

Total amount of likes – 96

Total amount of comments – 24

Total amount of favourites – 7

Total amount of shares – 2

With this Artifact I was relying on two vital elements – Originality and Remixes. This particular Meme is not something that is trending at the moment,on top of that there are thousands of Philosoraptor Macro Images out there, but it should be considered that well executed remixes of well known works can attract and even exceed the attention of the original work.