Meme

Spreadable Media Artifact 3 – Results and Analysis

Artifact 3

Macro image – Meme

Second Attempt – Experiment

Introduction

Identifying your target market at early stages will help you when creating your digital media by having a better understanding of your target demands and needs.

Being creative is equally important nowadays. Most of the people will spot straight away if your work is not an original content. Another thing that should be taken into account is that if your work has relevance to current affairs your work is one step closer to being labeled as spreadable (Viral).

In my second attempt at creating a Meme that it’s goal is to spread as much as possible I went for a slightly different one. In my opinion this is a more “mature” macro image which’s purpose is to give useful information that you can use in your life.

(Source)

mallard

Actual Advice Mallard – Original

Advice Mallard

Actual Advice Mallard – My Attempt

Examination

Once again from the very beginning I have thought out completely the audiences that I will target. This time however I have decided to target only Reddit and Imgur just to see if there will be any difference in the spreadability between this Macro Image and my first Meme – The Philosoraptor. The Macro Image was created with the Meme Gen and then uploaded to Imgur. With my already existing digital identity on Reddit I have submitted it in only one subreddit – “r/AdviceAnimals” which has 4,252,150 users.

Analytics

My attempt with the Actual Advice Mallard was uploaded on Imgur on the 15th of December,2014. 10 hours after submitting it, the image has reached a total of 1,842 views. See Figure 1

(in comparison with my first attempt, 10 hours after submission it managed to get 3,641 views).

Figure 1

Figure 1

Fewer “Likes”, “Comments” and “Favourites” can also be seen in contrast with the first Macro Image (the first Meme got 96 “Likes”, 24 “Comments”, 2 “Shares” and 7 people have marked it as favourite).

Figure 2 shows the distribution of the views from the creation of the Meme to the point when the picture was taken. (15th of December – 16th of December)

Figure 2

Figure 2

In conclusion

My little experiment showed that having multiple identities which are promoting your work will spread your media more efficiently than relying only on one source.

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Spreadable Media Artifact 2 – Results and Analysis

Artifact 2

Macro image – Meme

Introduction

Having catchy captions on a meme is not enough. Choosing the appropriate Meme and then applying those captions is what could possibly bring attention to your work.

First of all let me give you a short description on what the Macro Image that I have decided to work with represents.

Philosoraptor is an image macro series featuring a clip art of Velociraptor deeply immersed in metaphysical inquiries or unraveling quirky paradoxes. Philosoraptor challenges the reader with his deep, existential, Paleolithic questions.”

(Source)

Philosoraptor_Light_Blue_large

Philosoraptor – Original

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Philosoraptor – My attempt

Examination

I had a clearly defined target audience even from the very beginning. The people I targeted were the ones that are visiting websites such as “Imgur”, “9Gag”, “MemeCenter”, “Memes” and “Reddit”. After having a clearly defined market I have created the Macro Image using Meme Generator and then uploaded it to an image hosting website (in my case – Imgur). Specifically for Reddit I managed to create two digital identities and post the same Meme in two different groups (subreddits). With my first account I targeted the /r/Funny (which has a total of 7,418,920 users) and with the other account /r/Memes (total of 44,891 users). It should be noted that both of the post were redirecting from Reddit to the same image on Imgur.

Analytics

My Macro Image was uploaded on Imgur on the 15th of December,2014. 10 hours after submitting it, the image has reached a total of 3,641 views. See Figure 1

Figure 1

Figure 1

Furthermore on Imgur itself the Meme got 50 “upvotes” and 7 “downvotes”. 7 people have favourite it and 12 people have commented on it. From Figure 2 it can be seen how the views were distributed hourly from the creation of the Meme to the the point when the picture was taken. (15th of December – 16th of December).

Figure 2

Figure 2

As mentioned above Imgur was not the only website this meme was uploaded to. However Memes.com, Meme Center and 9Gag have their own hosting service. The views that were generated on Imgur are not connected with the other websites.

On Meme Center the Macro Image got 11 “likes”, 2 Facebook shares and 8 people have commented on it. Unfortunately it can not be seen how the views were distributed so I can not include any more data. In addition it should be noted that Memes.com, Meme Center and 9Gag are less populated communities than Reddit and Imgur and in my mind this is the reason why it did not spread effectively.

Figure 3

Figure 3

On 9Gag the Meme managed to get “34 points” (upvotes) and 2 people commented on it. See Figure 4

Figure 3

Figure 4

On Memes.com the macro image got the least attention. Only 30 views and 1 like. See Figure 5

Figure 5

Figure 5

In conclusion 

Total amount of views (Imgur only) – 3,641

Total amount of likes – 96

Total amount of comments – 24

Total amount of favourites – 7

Total amount of shares – 2

With this Artifact I was relying on two vital elements – Originality and Remixes. This particular Meme is not something that is trending at the moment,on top of that there are thousands of Philosoraptor Macro Images out there, but it should be considered that well executed remixes of well known works can attract and even exceed the attention of the original work.

How a cat can be an absolute money making MACHINE.

This cat.

grumpycat

(Source)

This cat was on every big social network website, literally on every big social network. Facebook, Twitter, Instagram, Linkedin you name it, it was there. I remember there was a period of time when whenever I log into my Facebook account I see at least one post about “Grumpy Cat” on my news feed.

Have you ever wondered though, how did that cat became the internet celebrity that is today?

Well, the Grumpy Cat’s popularity originated from a picture posted to the social news website “Reddit” by Bundesen’s  brother Bryan (the cat’s owner is Tabatha Bundesen) on September 22,2012. Afterwards the picture was transformed into a image macro (or the so called “Memes”) with grumpy captions. This is one of my favourites and it suits perfectly this time of the year.

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(Source)

As of today, “The Offical Grumpy Cat” on Facebook has over 7 million “likes”, on top of that the cat was featured on the front page, I repeat the front page of The Wall Street Journal on May 30, 2013 and on the cover of New York magazine on October 7,2013.

Now, lets cut the chase and get into some numbers.

Over the past two years, this cat has made approximately £64 million for its owner (yes, Bundesen have quit her job as a waitress and now manages her pet’s career full-time, with the help of Ben Lashes, a dedicated internet “cat agent”. Let me put it into perspective. This fluffy creature has made more money in the past two years than Wayne Rooney and Cristiano Ronaldo. On top of that “Grumpy Cat” already racked up a Christmas film, has her own coffee named “Grumpuccino” and a book.

The internet is weird sometimes.