Artifact

Spreadable Media Artifact 3 – Results and Analysis

Artifact 3

Macro image – Meme

Second Attempt – Experiment

Introduction

Identifying your target market at early stages will help you when creating your digital media by having a better understanding of your target demands and needs.

Being creative is equally important nowadays. Most of the people will spot straight away if your work is not an original content. Another thing that should be taken into account is that if your work has relevance to current affairs your work is one step closer to being labeled as spreadable (Viral).

In my second attempt at creating a Meme that it’s goal is to spread as much as possible I went for a slightly different one. In my opinion this is a more “mature” macro image which’s purpose is to give useful information that you can use in your life.

(Source)

mallard

Actual Advice Mallard – Original

Advice Mallard

Actual Advice Mallard – My Attempt

Examination

Once again from the very beginning I have thought out completely the audiences that I will target. This time however I have decided to target only Reddit and Imgur just to see if there will be any difference in the spreadability between this Macro Image and my first Meme – The Philosoraptor. The Macro Image was created with the Meme Gen and then uploaded to Imgur. With my already existing digital identity on Reddit I have submitted it in only one subreddit – “r/AdviceAnimals” which has 4,252,150 users.

Analytics

My attempt with the Actual Advice Mallard was uploaded on Imgur on the 15th of December,2014. 10 hours after submitting it, the image has reached a total of 1,842 views. See Figure 1

(in comparison with my first attempt, 10 hours after submission it managed to get 3,641 views).

Figure 1

Figure 1

Fewer “Likes”, “Comments” and “Favourites” can also be seen in contrast with the first Macro Image (the first Meme got 96 “Likes”, 24 “Comments”, 2 “Shares” and 7 people have marked it as favourite).

Figure 2 shows the distribution of the views from the creation of the Meme to the point when the picture was taken. (15th of December – 16th of December)

Figure 2

Figure 2

In conclusion

My little experiment showed that having multiple identities which are promoting your work will spread your media more efficiently than relying only on one source.

Spreadable Media Artifact 2 – Results and Analysis

Artifact 2

Macro image – Meme

Introduction

Having catchy captions on a meme is not enough. Choosing the appropriate Meme and then applying those captions is what could possibly bring attention to your work.

First of all let me give you a short description on what the Macro Image that I have decided to work with represents.

Philosoraptor is an image macro series featuring a clip art of Velociraptor deeply immersed in metaphysical inquiries or unraveling quirky paradoxes. Philosoraptor challenges the reader with his deep, existential, Paleolithic questions.”

(Source)

Philosoraptor_Light_Blue_large

Philosoraptor – Original

57159204

Philosoraptor – My attempt

Examination

I had a clearly defined target audience even from the very beginning. The people I targeted were the ones that are visiting websites such as “Imgur”, “9Gag”, “MemeCenter”, “Memes” and “Reddit”. After having a clearly defined market I have created the Macro Image using Meme Generator and then uploaded it to an image hosting website (in my case – Imgur). Specifically for Reddit I managed to create two digital identities and post the same Meme in two different groups (subreddits). With my first account I targeted the /r/Funny (which has a total of 7,418,920 users) and with the other account /r/Memes (total of 44,891 users). It should be noted that both of the post were redirecting from Reddit to the same image on Imgur.

Analytics

My Macro Image was uploaded on Imgur on the 15th of December,2014. 10 hours after submitting it, the image has reached a total of 3,641 views. See Figure 1

Figure 1

Figure 1

Furthermore on Imgur itself the Meme got 50 “upvotes” and 7 “downvotes”. 7 people have favourite it and 12 people have commented on it. From Figure 2 it can be seen how the views were distributed hourly from the creation of the Meme to the the point when the picture was taken. (15th of December – 16th of December).

Figure 2

Figure 2

As mentioned above Imgur was not the only website this meme was uploaded to. However Memes.com, Meme Center and 9Gag have their own hosting service. The views that were generated on Imgur are not connected with the other websites.

On Meme Center the Macro Image got 11 “likes”, 2 Facebook shares and 8 people have commented on it. Unfortunately it can not be seen how the views were distributed so I can not include any more data. In addition it should be noted that Memes.com, Meme Center and 9Gag are less populated communities than Reddit and Imgur and in my mind this is the reason why it did not spread effectively.

Figure 3

Figure 3

On 9Gag the Meme managed to get “34 points” (upvotes) and 2 people commented on it. See Figure 4

Figure 3

Figure 4

On Memes.com the macro image got the least attention. Only 30 views and 1 like. See Figure 5

Figure 5

Figure 5

In conclusion 

Total amount of views (Imgur only) – 3,641

Total amount of likes – 96

Total amount of comments – 24

Total amount of favourites – 7

Total amount of shares – 2

With this Artifact I was relying on two vital elements – Originality and Remixes. This particular Meme is not something that is trending at the moment,on top of that there are thousands of Philosoraptor Macro Images out there, but it should be considered that well executed remixes of well known works can attract and even exceed the attention of the original work.

Spreadable Media Artifact 1 – Results and Analysis

Artifact 1

Video parody – “My Name is Jeff”

My first artifact is a short scene from the movie “V for Vendetta”. The movie itself was produced by Virtual studios, Silver Pictures, Anarchos Productions, Studio Babelsberg, Medienboard Berlin-Brandenburg, DC Comics and Warner Bros. I used this specific scene from the movie because in my case I was looking for a dialogue where one of the characters asks “Who are you?”

The idea behind this:

This year the movie “22 Jump Street” was released and from this feature film, there is one catch phrase from one of the characters that went viral on the internet. The catch phrase is when the main character is introducing himself to a gang of criminals with a funny voice. People started editing different movies in which the original dialogue can be replaced with this buzzword “My name is Jeff”.  These types of short edited videos can only work with the right material and the right time. At the current moment when I have created this short video the “My name is Jeff” thing was at its highest peak. Furthermore from what I learnt in class is that there are 6 high-arousal emotions which help in the making of content contagious. Personally I went for the “Joy” and “Surprise” emotions. Here is a list with all of the 6:

  1. Joy – anything that’s positively uplifting
  2. Surprise – go against expectations
  3. Anxiety – potentially losing out
  4. Awe – something remarkable
  5. Anger – Challenging someone’s beliefs

The Original

V for Vendetta – My Name is Jeff

Examination

From many discussions with my classmates and my lecturers I have come to the conclusion that well composed, thought out and well planned strategy on how to reach the audience/target market with the right material is a media that could be considered spredable. My target market for this short sequence was everyone who liked the movie “22 Jump Street” or anyone in general on the internet who was up for a giggle. My main goal was to spread this video as much as I could, that is why I used the following technique:  Uploading the video to only one website (in my case YouTube), then by creating multiple digital identities on different sites such as “Reddit”, “4Chan”, “9Gag”, “MemeCenter” and et cetera to promote my work. It is very important not to target everyone at the same time. This is why I first started with “MemeCenter” after 8 hours I have submitted it in “9Gag”. The next day I used the same technique with “4Chan”, “Reddit” and so on. On “Reddit” itself, I set upped different accounts for each “subreddid” that I was targeting. This is the so called term “reposting”, the only difference is that I am reposting the link to my video on YouTube through different accounts that I have personally created.

Analytics

My parody video was uploaded on YouTube on the 9th of December, 2014, by today (15th of December,2014) the video has reached in total of 2,946 views. See Figure 1

Figure 1

Figure 1

In demographic terms the video got the most views from the United States, following by United Kingdom, Canada and Australia. For more detailed representation in the matter of percentage measurement (100% in total) please see Figure 2

Figure 2

Figure 2 – Demographics

As mentioned above, the strategy that I applied worked out as planned. The Top playback locations for my video are 80% from the YouTube watch-page and 20% from embedded players on other websites. See Figure 3

Figure 4

Figure 3 – Top Playback Locations

The relative audience retention is pretty stable in this case. From Figure 4 it can be seen that there is an increasing point where the catch phrase is. In addition,I have conduced from seeing the absolute audience retention that 76% of the people have watched the video till the end (see Figure 5) If we take into account how nowadays the average internet user is going through open “Internet Browser Tabs”, I think I succeeded in grabbing the viewer’s attention.

Figure 4 - Relative audience retention

Figure 4 – Relative audience retention

Figure 6

Figure 5 – Absolute audience retention

Concerning the playback devices on which the video was played showed obvious results.  Computer is the leading device following the tablet and the mobile phone. See Figure 6

Figure 3

Figure 6 – Playback Devices

In conclusion

Targeting the right audience at the right time is the key element that I used in regards to making my media spreadable. I have done my research on what is trending at the moment, found the right place to submit my media, created multiple digital identities which I used to promote my work on various websites and most importantly I enjoyed doing all of this.

Special thanks to the Reddit and 4Chan community for their contribution. Without a doubt the biggest view count surge of the video came from them.