Actual Advice Mallard

Spreadable Media Artifact 3 – Results and Analysis

Artifact 3

Macro image – Meme

Second Attempt – Experiment


Identifying your target market at early stages will help you when creating your digital media by having a better understanding of your target demands and needs.

Being creative is equally important nowadays. Most of the people will spot straight away if your work is not an original content. Another thing that should be taken into account is that if your work has relevance to current affairs your work is one step closer to being labeled as spreadable (Viral).

In my second attempt at creating a Meme that it’s goal is to spread as much as possible I went for a slightly different one. In my opinion this is a more “mature” macro image which’s purpose is to give useful information that you can use in your life.



Actual Advice Mallard – Original

Advice Mallard

Actual Advice Mallard – My Attempt


Once again from the very beginning I have thought out completely the audiences that I will target. This time however I have decided to target only Reddit and Imgur just to see if there will be any difference in the spreadability between this Macro Image and my first Meme – The Philosoraptor. The Macro Image was created with the Meme Gen and then uploaded to Imgur. With my already existing digital identity on Reddit I have submitted it in only one subreddit – “r/AdviceAnimals” which has 4,252,150 users.


My attempt with the Actual Advice Mallard was uploaded on Imgur on the 15th of December,2014. 10 hours after submitting it, the image has reached a total of 1,842 views. See Figure 1

(in comparison with my first attempt, 10 hours after submission it managed to get 3,641 views).

Figure 1

Figure 1

Fewer “Likes”, “Comments” and “Favourites” can also be seen in contrast with the first Macro Image (the first Meme got 96 “Likes”, 24 “Comments”, 2 “Shares” and 7 people have marked it as favourite).

Figure 2 shows the distribution of the views from the creation of the Meme to the point when the picture was taken. (15th of December – 16th of December)

Figure 2

Figure 2

In conclusion

My little experiment showed that having multiple identities which are promoting your work will spread your media more efficiently than relying only on one source.